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DTSTAMP:20260423T000607Z
DESCRIPTION:Click for Latest Location Information: http://dgiq2022west.data
 versity.net/sessionPop.cfm?confid=148&proposalid=13680\nAttendees will lear
 n that the most successful organizations are those that focus on Business D
 riven Data Intelligence. Data Governance still plays a vital role, but it&r
 squo;s not about acquiring the data, it’s about being able to action 
 it and use it. \n\nIn the last couple of decades, Data Governance ensu
 red organizations the data they were acquiring would arrive in its proper p
 lace with what was believed to be the proper permissions. However, division
 s were often created between those leading the Data Governance charge (usua
 lly IT) and the rest of the organization.\n\nThe problem:\n\n
 Data was not completely usable (thought was not given to how the request fo
 r data should be made, e.g., form fields on a form)\n
 Those needing access to the data were left out or not considered\n
 As data projects were assigned through agile workflows, little to no contex
 t was given to the need for the data and its purpose\n\nThe solution:\n\n
 Business Driven Data Intelligence\n
 Focus is on using the data to inform decisions instead of simply acquiring 
 it\n
 Focus is on sharing the data — People understand why you need ac
 cess to the data and how you should receive it\n\nHow to Move to Business D
 riven Data Intelligence — Hitting a Home Run for Everyone to Che
 er about:\n\n1) Start from the top and adopt a Business-Driven Data Intelli
 gence mindset. Understand that data is meant to be shared, not kept to a se
 lect few. Realize your teams have different needs and reasons for accessing
  the data. You can give people the freedom to access data while having prop
 er permissions in place. Encourage a Business-Driven Data approach for the 
 entire organization to follow.\n\n2) Set up Data Literacy. Help others unde
 rstand what the data means, how you plan to use it, and how having the data
  helps drive insights and actions.\n\n3) Abandon the old. If you are still 
 collecting data, but not using it, then stop collecting! If you sent 1,000 
 emails to the same email address and not once were they opened, then stop s
 ending.\n\n4) Accept that data is dirty. It’s never going to be 100%,
  but you shouldn’t be making marketing decisions on 20-40% of bad dat
 a either. Work to correct data at its source. If collecting data in a form,
  ensure governance is in place so that the form contains a valid entry. Ask
  what you want to know. So often we want to know something from our custome
 rs but are afraid to ask. Use drop-down menus to guide the responses you de
 sire.\n\n5) Remember that you (as an organization) are only as profitable a
 s the data you can utilize and draw insights from. It’s not about the
  data, it’s what you can do with the data.\n
DTSTART:20220608T134500
SUMMARY:How Data Governance Strikes Out and Data Intelligence Scores a Home
  Run
DTEND:20220608T142959
LOCATION: See Description
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