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DTSTAMP:20260316T233201Z
DESCRIPTION:Click for Latest Location Information: http://dgiq2022west.data
 versity.net/sessionPop.cfm?confid=148&proposalid=13714\n“We need to t
 ransform the way we position ourselves in the market. We need a new GT
 M approach based on Industry segmentation."\nAs I listened to our CEO 
 make this announcement, I couldn’t help but think about all the work 
 that would be needed to support this shift in our business strategy. A new 
 customer data infrastructure. The creation of new data attributes. Stewards
 hip. Governance. Technology. Admittedly, the task felt daunting. We were ab
 le to pivot to enable the new approach, but the journey was much different 
 than I’d anticipated.\nI learned many things along the way, and it&rs
 quo;s hard to count the number of times that expectations were different th
 an the reality. We faced misconceptions about the role that data plays in e
 nabling a business strategy. We faced misconceptions about the state of rea
 diness of our data. And we faced misconceptions about what it takes to enab
 le a single source of truth.\nIn this session I’ll share more about t
 he misconceptions we faced on our MDM journey, as well as some practical st
 eps that we used to break through those challenges.  \n
DTSTART:20220608T134500
SUMMARY:Single Source of Truth – Common Misconceptions
DTEND:20220608T142959
LOCATION: See Description
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